How to make your FAQ page as a brand-new company

What can you do with your FAQ page (Frequently asked questions page) as a newly launched company?

As a new company, it can be a struggle to figure out just what kind of questions your future customers will ask you. But that shouldn’t keep you from making a FAQ page on your website.


This picture shows a question mark in connection withe an article about how to write an FAQ page as a new company.

It’s a good idea to have a FAQ page on your website because it will be easier for possible customers to find answers to the questions they might have when they are looking through your website. You can read about the many other advantages here.


Gather information


Gather information

There are multiple ways you can gather information to help you with your FAQ. Of course, you can Google search “What should I write in my FAQ?” but I will suggest using a method that will give you a more specific idea on what to put in your FAQ, that is suiting for your company.

Find inspiration

There’s nothing wrong with getting inspired by similar companies’ FAQ pages. Just don’t copy or find inspiration in their answers, only the questions. I suggest trying to only read the questions and not looking at the answers at all.

This way you can make sure the answers fit your company 100%. If you get inspired by a lot of different answers from a lot of different companies, you might accidentally create a vague impression of your company for your customers.

When choosing your sources of inspiration, it might be a good idea to look at well established, decent-sized companies with a big customer base, as they have probably built a good FAQ page over time.

For example, if you just recently started your own time registration/resource management company, a good idea would be to look at the time registration company TimeGuru or Toggl.

Make sure to adapt the questions so they fit your company.

Example: Using TimeGuru

TimeGuru: Does TimeGuru work on all devices?

Adapted versions:

Can I use your product on all devices?

Do you have an app?

The questions have the same meaning, the last two are just adapted.

Use your existing customers

If you’re not a completely new company with no customers yet, why not use your existing customers?

E-mail or call them and ask them if they have any problems or questions regarding your product. You don’t necessarily have to mention that it’s for your FAQ.

This is also a good way to interact with your customers and making sure that they feel taken care of and included in your company.

When using existing customer’s questions, you can be almost 100% sure that another potential customer will wonder the same thing.

Ask your acquaintances

Tell your friends and family about your company and ask them if your explanation leaves them with any questions. Maybe show them your website as well. Something that might seem simple or obvious to you,  because it’s your idea/concept, might be confusing to others.

Potential questions to ask:

“what is my company’s main purpose?”

If they can’t answer this question, or gives you the wrong answer, you have to make this clearer. Perhaps include it in your FAQ.

“what is my company’s core values?”

This can be extra important if your company focusses on things such as sustainability, environmental sustainability, high quality and design and so on.

“Who can use the product my company sells/produces?”

“Who is my company’s target group?”

“What problem(s) can my product solve?”

You can use their questions and answers to make your FAQ. Just make sure to only ask people you know, and not ask your customers these questions.

After all the research and inspiration, it’s time to create your own FAQ page.


After getting all your questions and answers right, it’s important to create a good structure.

First, start off by reading everything through. Are any questions or answers written more than once?

Can you combine any of the questions?

Are any of the answers conflicting with each other (stating two different things about the same subject).

When all of this is taken care of, all you need to do is get the order of your questions

When you are done constructing the different questions and answers, the only thing left to do, is placing them in an order that makes sense.

I suggest putting the more general questions first and then gradually go to the more specific ones.

When you get more customers and they begin to ask questions, it’s a good idea to update your FAQ continuously with the new questions. But this is a brilliant way to make a useful FAQ as a brand new company.

If you’re in doubt whether or not your company should even have a website, read this article.

I wish you the best of luck with your company and you FAQ page.


Kind regards,


Charlotte Larsen,

Freewebsite Support